IDG™ Training
Learn to design strategies that generate real impact
Impact-Driven Growth™ connects every decision to a measurable result. Choose how you want to learn it, on your own or in a working session guided by Carlos Iglesias, author of the framework and CEO of Runroom.
Two ways to go through it
On your own
The complete video training, with reference materials and exercises. Start today without waiting for a date, and come back to it whenever a new project calls for it.
€297, instant access.
See the self-paced trainingIn a guided workshop
A full day of applied workshop, in teams and on real challenges, with the framework's author in the room. The theory is covered beforehand, through the online training included in the enrollment, so the whole day is spent applying it.
Eligible for FUNDAE funding.
See the trainingsThe trainings
The trainings, depending on who's in the room
The framework's journey is the same in all three. What changes is the participants' profile, the examples and the type of challenge worked on.
All three trainings are held in person, or live over video call. €375 per person, VAT included, with an early bird price of €325 up to 14 calendar days before each edition.
IDG™ in-company
The complete workshop for a single organization, up to 30 people, on the challenges you have on the table today. At your offices, at Runroom, or live over video call.
The three formats, side by side
| Self-paced | Open workshop | In-company | |
|---|---|---|---|
| How | Video and exercises, at your own pace | A day of group workshop | A day of workshop with your team |
| When | Whenever you want | On the announced dates | The date we agree on |
| Where | Wherever you are | In person or video call | Your offices, Runroom or video call |
| On which challenge | Yours, in the exercises | Whichever your team gets | Your organization's |
| Who attends | You | Up to 20 people, max. 4 per company | Up to 30 people from the organization |
| Price | €297 | €375 per person | Closed budget per workshop |
| FUNDAE | Not eligible | 8 fundable hours | 8 fundable hours |
Enrolling in any workshop includes the self-paced training, along with the PDF book and 3 months of Premium access to the AI tool. Whoever comes to a workshop arrives with the theory already covered.
Still unsure?
Start at your own pace if you want to get going today, if no date works for you, or if you'd rather try the framework before investing a full day.
Come to an open workshop if what you need is to apply it with someone in the room challenging your thinking, and you're interested in doing it alongside professionals from other companies and contexts.
Bring it to your organization when every area of the company prioritizes by a different yardstick and what's missing is a shared criterion. From five people at the same company, in-company lets the whole team work together on your own challenges.
What you learn across all three formats
CPVM (Customer Perceived Value Metric)
The metric that measures the real value the business delivers to the customer
Impact metrics
The early signals that predict whether you're heading in the right direction
Outcomes
The behavior changes you need to trigger in the customer
Initiatives
What gets built, designed from strategic clarity
Hypotheses
Verifiable propositions connecting initiative, outcome and metric
Experiments
Empirical validation before committing resources at scale
Professionals already working with IDG™
Who teaches
Carlos Iglesias
CEO and co-founder of Runroom
Founded in 2003, with more than 20 years applying the framework with clients across multiple sectors.
Academic director and professor
At business schools such as Esade, The Valley, EAE, K-School and BAU.
Short-listed by Forbes Spain
Among the 100 most creative people in business.