Training
Learn how to design strategies that create real impact.
The Impact-Driven Growth™ training gives you the knowledge, tools and mindset to connect every team decision with measurable outcomes. Available as self-paced online training or as an in-company program tailored to your organization.
Designed for those responsible for creating impact
This training is for professionals responsible for product, growth, marketing or digital strategy who feel the need to go beyond execution: to design better strategies, guide their team toward impact, and be able to prove it.
If you lead a team and struggle to connect what you do each week with the value you create for your customers, this training gives you a concrete framework to do it.
If you are a consultant or advisor who supports companies in their growth, you will find a systematic framework here that brings rigor and structure to your work.
What you will learn
What you will be able to do after this training
Define what impact means for your specific challenge
Through exercises on real challenges, you will learn to formulate your own Customer Perceived Value Metric (CPVM). It is not an abstract concept: by the end of the module, you will have your current project's CPVM defined, refined and ready to use as the compass for every decision that follows.
Build a leading-indicator system for your team
You will learn to tell the difference between metrics that simply confirm what already happened and leading signals that predict whether you are heading in the right direction. With concrete criteria to evaluate the quality of each metric and exercises where you practice with your own indicators.
Design from behavior, not from intuition
You will practice formulating concrete outcomes — the behavioral changes you need to trigger in your customers — with feedback from the AI expert system. It is not just about understanding what an outcome is: you will leave knowing how to write them with the precision required to make them measurable and actionable.
Connect every initiative with its reason for being
You will work on mapping outcomes to initiatives until it becomes a habit. After the training, you will never again approve an initiative without being able to trace its direct connection to a specific behavioral change and a hypothesis that backs it up.
Design experiments with methodological rigor
You will learn to structure complete experiments: what you measure, for how long, what the success threshold is, and what you decide if the result is X or Y. With templates and exercises that replicate the real situations where rigor is hardest to maintain.
Use AI as a multiplier of your judgment
The training integrates the IDG™ AI tool as part of the learning experience. You don't just learn the theory: you apply it with an expert system that guides you through every layer of the framework.
Everything you need to master Impact-Driven Growth™
Complete online training
Videos, reference texts, quizzes and practical exercises. At your own pace, from wherever you want.
Access to the AI tool (3 months Premium)
When you enroll, you get 3 months of Premium access to the IDG™ AI tool: up to 5 simultaneous challenges to apply what you learn on your real projects.
Book in PDF
You receive the full Impact-Driven Growth™ book in PDF format as permanent reference material.
€297 — all included.
Enroll nowContent
From diagnosis to action
Each module combines videos, reference texts and practical exercises with the AI tool.
Why Impact-Driven Growth™? — The problem with output culture and why you need a different framework.
The CPVM — How to define the metric that measures the real value you deliver to your customer.
Impact metrics — How to identify the leading signals that predict success.
Outcomes — How to formulate the behavioral changes your strategy needs to trigger.
Initiatives — How to design what you do from strategic clarity.
Hypotheses — How to build verifiable propositions with rigor.
Experiments — How to validate before committing resources at scale.
Wrap-up and resources — How to introduce the framework in your organization and the most common pitfalls.
The instructor
A few things about the author
CEO and co-founder of Runroom
In 2003 he founded Runroom together with his 3 partners. Since then, he has helped large clients across many sectors create impact through technology and innovation.
Academic director and professor at numerous business schools
Over 15 years of teaching experience at prestigious universities and business schools such as Esade, The Valley, EAE, K-School and BAU.
Short-listed in Forbes
Included by Forbes Spain in the list of the 100 most creative people in the business world.
Professionals already working with IDG™
Learn by seeing the framework in action
The training includes several application cases that illustrate how each layer of the framework works in different contexts. Among them, a real case with demonstrable business impact that walks through the framework from start to finish: from defining the CPVM to the experiment that validated the hypothesis.
In-company training: Impact-Driven Growth™ for your organization
The in-company training is a program tailored to your company: we work with your real challenges, your metrics and your business context. Your team finishes the program with a shared framework, a common language and a validation plan applied to the challenges currently on the table.
Transform the way your team works.
€297. An investment that changes how your team makes strategic decisions from day one.