Self-paced training
Start today. No need to wait for a date.
The complete Impact-Driven Growth™ training, available the moment you decide to start. Videos, reference materials and exercises on your own challenges, at whatever pace your week allows.
€297. Instant access, no expiration.
Designed for those responsible for creating impact
This training is for professionals with responsibility over product, growth, marketing or digital strategy who need to go beyond execution: designing better strategies, orienting their work toward impact and being able to prove it.
If it's hard to connect what you do every week with the value you generate for your customers, here's a concrete framework for doing that.
If you're a consultant or advisor who works with companies on their growth, you'll find a systematic framework that brings rigor and structure to your work.
What you will learn
What you will be able to do after this training
Define what impact means for your specific challenge
Through exercises on real challenges, you will learn to formulate your own Customer Perceived Value Metric (CPVM). It is not an abstract concept: by the end of the module, you will have your current project's CPVM defined, refined and ready to use as the compass for every decision that follows.
Build a system of early signals
You will learn to tell the difference between metrics that simply confirm what already happened and leading signals that predict whether you are heading in the right direction. With concrete criteria to evaluate the quality of each metric and exercises where you practice with your own indicators.
Design from behavior, not from intuition
You'll practice formulating concrete outcomes, the behavior changes you need to trigger in your customers, with feedback from the AI expert system. You'll come out knowing how to write them with the precision needed to make them measurable and actionable.
Connect every initiative with its reason for being
You will work on mapping outcomes to initiatives until it becomes a habit. After the training, you will never again approve an initiative without being able to trace its direct connection to a specific behavioral change and a hypothesis that backs it up.
Design experiments with methodological rigor
You will learn to structure complete experiments: what you measure, for how long, what the success threshold is, and what you decide if the result is X or Y. With templates and exercises that replicate the real situations where rigor is hardest to maintain.
Use AI as a multiplier of your judgment
The training integrates the IDG™ AI tool as part of the learning. You practice every layer of the framework alongside an expert system.
You decide when and at what pace
Instant access. Enrollment activates immediately, with no need to wait for an edition to open
No dates or schedules. Each module opens when you get to it, and you can repeat it as many times as you need
No travel required. From wherever you are, in whatever time slots your week allows
Permanent access. The content never expires. Come back to it whenever a new project calls for it
Being a self-consumed training with no assigned tutor, this format isn't eligible for FUNDAE funding. The editions with Carlos Iglesias are.
Everything you need to master Impact-Driven Growth™
Full online training
Videos, reference materials, quizzes and hands-on exercises, organized into eight modules.
3 months of Premium access to the AI tool
Up to 5 simultaneous challenges to apply what you learn on your real projects, with feedback from the expert system on every layer.
The PDF ebook
The complete Impact-Driven Growth™ book as a permanent reference.
€297, all included.
Enroll nowContent
From diagnosis to action
Each module combines videos, reference texts and practical exercises with the AI tool.
Why Impact-Driven Growth™? The problem with output culture and why you need a different framework.
The CPVM. How to define the metric that measures the real value you deliver to your customer.
Impact metrics. How to identify the early signals that predict success.
Outcomes. How to formulate the behavior changes your strategy needs to trigger.
Initiatives. How to design what you build from strategic clarity.
Hypotheses. How to build verifiable propositions with rigor.
Experiments. How to validate before committing resources at scale.
Wrap-up and resources. How to bring the framework into your organization, and the most common mistakes.
The framework in action
The training includes several application cases that show how each layer works in different contexts. Among them, a real case with demonstrable business impact that walks through the framework from start to finish: from defining the CPVM to the experiment that validated the hypothesis.
The instructor
A few things about the author
CEO and co-founder of Runroom
In 2003 he founded Runroom together with his 3 partners. Since then, he has helped large clients across many sectors create impact through technology and innovation.
Academic director and professor at numerous business schools
More than 15 years of teaching experience at universities and business schools such as Esade, The Valley, EAE, K-School and BAU.
Short-listed in Forbes
Included by Forbes Spain in the list of the 100 most creative people in the business world.
Professionals already working with IDG™
Would you rather go through it with company?
The open editions of IDG™ for Product, Marketing and Customer Experience are a full day workshop with Carlos Iglesias, in a group and on real challenges. And if what you need is for your whole team to share the same criteria, the in-company format brings the workshop to your organization.