AI-native framework

This is how we generate real impact for our clients.

Impact-Driven Growth™ is Runroom's AI-native framework. Born from over 20 years helping organizations connect what they do with real business results.

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Move from justifying what you do to proving the impact you generate

The ecosystem

Three ways to work with Impact-Driven Growth™

The AI Tool

An expert system built by Runroom and trained by the author of the methodology. It guides you through the layers of the framework and helps you prioritize hypotheses by value and risk. Try it for free.

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The Book

The complete knowledge of Impact-Driven Growth™ in reading format. The logic of the framework, the quality criteria, the mistakes to avoid and the role of AI. By Carlos Iglesias.

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The Training

Learn to apply the framework step by step. Videos, practical exercises and access to the AI tool and the book included. Available as online or in-company training.

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One purchase. The whole ecosystem.

When you enroll in the training, you get access to all of Impact-Driven Growth™: the complete training, 3 months of Premium access to the AI tool and the PDF book. It's the most complete way to master the framework and start applying it from day one.

Enroll now — €297
Metodología Impact-Driven Growth™

Professionals already working with IDG™

Ignacia Benavente

Brand Strategy & Marketing Expert

After taking the training, I'm left with a real sense of transformation. The framework didn't just resonate intellectually, it made sense of recent experiences and gave me concrete tools to work differently.

Jose Ramón Díaz

Organizational Transformation · Agile Coaching · Product

The model achieves something unusual: it tackles complexity without reducing it to recipes. It forces you to start from real business impact and work backwards. That deeply changes how you think about problems.

Lucho Domínguez

Head of Human-Centered AI Product Discovery

I left rethinking how I work from day one. The training helped me structure strategic thinking in a context where building with AI has near-zero cost — exactly where clarity is needed most.

Marta Manso

Product Manager / Lead — Strategy, Discovery & Human-centered UX

I wish more companies internalized this approach. The framework has been very useful to me: it has given me clarity, new ideas and better questions. And that, in the end, is what matters most.

Iñigo Aranguren

PMP® · Product Tech Lead

If we limit ourselves to producing more output without looking at the outcome, we only generate waste. In a context where AI accelerates delivery, the challenge isn't to execute faster — it's to know what's worth executing.

Runroom — Impact-Driven Growth™

About Runroom

Impact-Driven Growth™ is from Runroom

Runroom is a digital consultancy that since 2003 has helped organizations evolve in the digital environment, combining strategy, design and technology in an integrated way. Impact-Driven Growth™ is not a side product: it's the way we work with our clients. When you hire Runroom, this is what stands behind every strategic decision.

Learn about Runroom

Start generating real impact.

Try the AI toolGet the bookDiscover the training